On Saturday 3rd June, the results of the “Beer of the Czech Republic 2017” tasting competition were presented at the České Budějovice Exhibition Centre. 65 breweries with 410 beer samples in 21 categories took part in this year’s competition. Budweiser Budvar received two valuable awards, as mixed beverage from beer “PardálOVO bezové” won in the “Flavoured Beer” category and “Somersby Apple Cider” was awarded a bronze medal by the panel in the “Cider” category.
“PardálOVO bezové combines the flavour and refreshing aroma of the elderflower in a balanced way, yet not suppressing its distinctive beer character and bitterness. Therefore, it is favourably received not only by men but also by women, and we are pleased that the expert panel was impressed by it for the second time,” says Budweiser Budvar’s PR manager Dr. Petr Samec. “PardálOVO bezové” was awarded a silver medal in last year’s “Beer of the Czech Republic” competition. “Naturally we are also very pleased with the bronze medal for Somersby Apple Cider,” adds Petr Samec.
“PardálOVO bezové” was launched on the market in 2013. Its development began in the laboratory of Budweiser Budvar in September 2011. In October 2012, initially 120 representatives of consumers were involved in fine-tuning the parameters of the beverage - including women for the first time - while the next phase saw nearly 1,000 of their friends and family members involved. “PardálOVO bezové” is a mixed beverage from beer. Made from Pardál Echt Pale Lager and quality syrup from elderflower without adding any artificial colouring agents and chemical preservatives, the beverage contains 2% alcohol and is supplied on the market in 0.5-litre cans.
Somersby Apple Cider
Budweiser Budvar, N.C. has been the exclusive importer of cider of the Danish premium brand Somersby for the Czech Republic since 2012. Somersby Cider is an interesting summer alternative to mixed beer beverages or wine, as they are slightly sparkling, very refreshing and contain 4.5% alcohol. Five flavours are currently available on the Czech market: Somersby Apple Cider, Somersby Pear Cider, Somersby Blackberry Cider and Somersby Elderflower Lime. This year's newcomer is Somersby Red Rhubarb.