“We believe that it has been caused particularly by the lack of information available to the media,” says Budweiser Budvar’s PR manager Petr Samec.
The visit of the Deputy Minister of Agriculture related to the installation of the supervisory board’s new member is a good example of the distortion, since it was presented as an “inspection”, which even before the start of the audit itself suggested a kind of bad condition of the brewery (see the Deputy to the Minister of Agriculture’s statement in the Právo daily of 31.1. 2012: “By no means can I say that the result of the preliminary inspection was fully satisfactory.”). Similar suggestion of the audit’s bad outcome has regrettably been continuing, despite the fact no documents have been inspected so far, therefore it is deplorable that the Ministry’s representatives do not put the record straight. The Czech media also released information that can suggest that Budweiser Budvar has not been under any supervision since 2003. “Such interpretations can very seriously damage the brewery’s good name as well as its commercial interests both home and abroad in particular. Therefore, we would like to familiarise the public with the comprehensive system of our control mechanisms,” adds Petr Samec. Another recent matter focused on by the media are the alleged drawbacks when dealing with the Budweiser trademark legal disputes. Here as well is the image created by the media incomplete. The intellectual property including the legal disputes over it have recently been analysed by a renowned law firm, which has been working as a consultant for the Ministry of Agriculture regarding the transformation of the corporation into a joint stock company. The analysis had no objections against Budweiser Budvar’s procedures in these legal disputes.
Budweiser Budvar, N.C.’s control mechanisms