Last week, the professional magazine “Beer, Bier & Ale” presented its 2016 Annual Awards at the Strahov Monastery Brewery. Budweiser Budvar’s long-time managing director Mr. Jiří Boček received the Annual Award of the “Czech Beer Patriot”. The panel was also impressed by this year’s Budvar’s newcomer – the JUST DRAWN LAGER, which received the Annual Award in the category of “Lager in a New Bottled Version.”
Last week, the 2016 Annual Awards presentation ceremony of the professional magazine “Beer, Bier & Ale” with a total of 40 categories took place at the Strahov Monastery Brewery.
The long-time managing director of Budweiser Budvar Brewery Mr. Jiří Boček received the Annual Award of the “Czech Beer Patriot” from the hands of the chief editor Paul Borowiec. This Annual Award may only be awarded to exceptional personalities of Czech brewing for a lifetime of work in a single brewery.
In addition, the editorial panel also awarded the 2016 Annual Award in the category of “Lager in a New Bottled Version” to a Budvar’s newcomer from March 2016 – JUST DRAWN LAGER Budweiser Budvar B:ORIGINAL.
Jiří Boček – a brief C.V.
Born in 1957 in the town of České Budějovice as the son of Karel Boček, Budvar Brewery’s director in 1968-1973, he attended a vocational school in České Budějovice - study field of ‘Maltster’, in 1972-73. Subsequently, he studied the Secondary School of Food Technology in 1973-1977. In 1982 he graduated from the University of Chemical Technology, Department of Fermentation Chemistry and Bioengineering. In 1983, he joined Budweiser Budvar Brewery as a technologist and the brewing house foreman. From 1985 to 1991 he worked as a junior brewing master. Since 1991 he has been the corporation’s managing director. After 1989, Mr. Boček significantly affected the development of the brewery. In 1993 - 1995 he participated in designing and implementing the construction of CCT I and CCT II and collaborated on designing the horizontal lager tanks I and II. He authored the idea of a project to establish trading centres of the brewery in the Czech Republic and to set up subsidiaries of the brewery abroad (Germany, Great Britain, Slovakia). He considerably interfered in the trademark disputes between Budweiser Budvar and Anheuser-Busch, having managed to extend the intellectual property of the brewery and export activities from 18 to 70 states. He helped to push through the Protected Geographical Indication for ‘Budějovické pivo’ and ‘Českobudějovické pivo’ in the access agreement between the Czech Republic and the EU in 2004. The Czech and Moravian Brewing Academy awarded him the Annual prize for 2015 in the category of “Breweries with production above 500,000 hectolitres.” On Friday, 28th October 2016, he received a Medal of Merit in the Economic Area from the hands of Czech President Miloš Zeman.
JUST DRAWN LAGER Budweiser Budvar B:ORIGINAL
It is non-pasteurized pale lager in half-litre bottles, launched on the marker in March 2016. The bottles are taken off the production line just past the bottle filler, not undergoing pasteurization and other procedures in the bottling room. After that they are very quickly transported to shops. Furthermore the shops must guarantee to keep the beer in the refrigerator and in the dark. Because of the swiftness as well as logistical and storing demands, JUST DRAWN LAGER will only be supplied to selected shops in the territory of České Budějovice. The supply takes place twice a week. When adhering to the aforementioned conditions, the sensory properties of this beer are the same as of the beer consumers can directly sample only in the brewery. JUST DRAWN LAGER is especially welcomed by customers seeking local fresh food.