Budweiser Budvar is launching its seasonal dark lager with wild cherry on the market

Since the last year’s limited edition was accepted very well by customers, a double volume has been prepared for this year, with part of it being supplied in bottles on top of that. Budweiser Budvar B:Cherry is going to be available only in selected restaurants around the Czech Republic, as well as in three other countries, including the UK.

Colder seasons are regularly characterised by increasing demand for dark beer with a more distinct flavour. Therefore, Budweiser Budvar, National Corporation is launching a limited batch of dark lager with a wild cherry flavour - Budweiser Budvar B:Cherry.

“It is proper lager with an ABV of 4.4 %, which makes it substantially different from Radler style beers. Owing to the 13 % content of wild cherry juice, the lager is black and velvet red with a firm froth that leaves circles on the glass. The stone of wild cherry and roasted malt of dark lager can be distinguished in the aroma. Directly after a sip, the flavour is pungently sour with an almond aroma of stones, yet quickly turning into a slightly astringent flavour of wild cherry and a bitter flavour of roasted malt, which leaves a bitterness of dark chocolate in the mouth, resulting in an urge to keep drinking in small sips,” says Petr Košin, Ph.D., Budweiser Budvar’s beer quality management specialist and the manager of the team that developed this flavoured lager. Budweiser Budvar B:Cherry goes well with more distinct meat dishes, venison in particular. Drinking in small sips rather approximates drinking wine than beer therefore Dark Cherry is served in 0.3 litre thin-glass goblets.

“We launched this beverage on the market last October for the first time. The consumer response implies that its flavour addresses primarily women as well as the younger generation and unusual beer favourers,” adds Budweiser Budvar’s business manager Robert Chrt. The last year’s limited edition was accepted very well by customers. “On that account a double volume has been brewed this year, with part of it being supplied in bottles on top of that. Besides the Czech Republic, the lager is expected to be exported to Germany, the United Kingdom and the USA,” concludes Robert Chrt.

Budweiser Budvar B:CHERRY is going to be available only in selected restaurants and supplied in 20-litre kegs (to the USA in 30-litre non-returnable Key Keg barrels) as well as in 0.33 litre returnable bottles. Promotional materials are going to highlight this seasonal beer at its selling places. The unusual communication with an overstatement resembling everyday minor sorrows is going to be aimed primarily at women.

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