Press releases
Budweiser Budvar is offering tours of the brewery as well as tasting its premium lager free
03.03.2010
Budweiser Budvar’s Visitor Centre has prepared an interesting offer for the upcoming days; each visitor will be given the chance to take part in the brewery’s brewing areas tour free with every purchased ticket for the multimedia exposition “The story of the beer from Budweis”. Visitors over 18 can also participate in the tasting of Budweiser Budvar Premium Lager directly in the lager cellar. This special offer is effective every Saturday from 9 a.m. to 5 p.m. until the 20th March.
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Third birthday for Pardál beer today
01.03.2010
It is exactly 3 years ago when Pardál beer was launched on the market. Unusual and unique for Czech circumstances, the development of the beer was taken part in by its future consumers. More than 300 beer connoisseurs helped to tune the flavour, colour and other qualities of the new beer and their work came right. Nearly half a million hectolitres of Pardál were sold during the past three years. Pardál succeeded last year too, as the sales volume reached 198,403 hectolitres, which is 2.8% more than in 2008. The Pardál brand is markedly connected with unconventional forms of communication, where the co-makers themselves are actively involved. Pardál was awarded several prizes for its promotional campaigns both home and abroad.
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Budweiser Budvar is the most sold Czech beer in Austria
23.02.2010
Last year, Budweiser Budvar’s beer sales in Austria reached a historically highest volume, surpassing the limit of 52,000 hectolitres, which represents a 5.8% increase. Budweiser Budvar Premium Lager thus fortified its position as the most sold Czech beer in Austria having been retaining it there for many years. The overall beer consumption in Austria however fell by 3% last year.
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The Masné Krámy restaurant’s chef becomes the winner of “Halusky Competition” for the second time
18.02.2010
The seventh year of “Halusky Competition” took place in České Budějovice yesterday on the occasion of Slovakian Culture Day (halusky = special potato dumplings made particularly in Slovakia). The Masné Krámy restaurant’s chef Luděk Hauser became the winner of this popular contest for the second time.
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Budweiser Budvar’s beer sales in Germany rose by 9% last year
17.02.2010
Budweiser Budvar Premium Lager accomplished significant increase in sales in Germany in 2009. The overall export volume to this country reached 205,000 hectolitres of beer, which represents an annual growth by 9.3%, while beer consumption in Germany decreased by 3% last year. Traditionally, Germany constitutes the most important export destination for Budweiser Budvar Brewery, as about one third of exported beer heads there.
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The distribution of Budweiser Budvar Premium Lager in Hungary will be carried out by Carlsberg Hungary
20.01.2010
Effective January 2010, the distribution of Budweiser Budvar Premium Lager in Hungary is being taken over by the Hungarian branch of the Danish concern Carlsberg. Budweiser Budvar’s last year’s export to Hungary surpassed 5,000 hectolitres of beer. Changing the importer is expected to result in a gradual increase in sales in the forthcoming years. Budweiser Budvar’s business cooperation with the Carlsberg concern is presently running in the total of eight European countries. Furthermore, Budweiser Budvar is the exclusive importer of the Carlsberg trademark for the Czech Republic.
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A Christmas table should see good-quality well-served beer
21.12.2009
Budweiser Budvar Premium Lager and the specialty beer BUD Premier Select rank as the top-quality products from Budweiser Budvar product range, therefore they should not be missing on the Christmas table. To achieve a perfect taste experience the beer must be properly treated and served. In some recipes below you can see how beer from Budweiser Budvar can be used as an ingredient not only during Christmas.
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The Masné krámy restaurant will see the book “Famous Restaurants’ Tales” christened today
15.12.2009
The book “Famous Restaurants’ Tales” published by South Bohemian Publishers Rose is going to be christened in the Masné krámy restaurant in České Budějovice today at 5 p.m. The texts were authored by Jan Matěj Krnínský, Milan Šimáček and Zdeněk Troška. The book contains tales from 17 famous Czech restaurants, pubs and taverns, with one of the chapters being set in the Masné krámy restaurant. Budweiser Budvar’s representatives will be amongst the book’s godparents.
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Budweiser Budvar has launched a special bottle for gastronomic facilities on the German market
14.12.2009
Budweiser Budvar introduced a special bottle for its Premium Lager in Hamburg specified exclusively for German restaurants. The new 0.33 litre bottle is different due to its label and a make over of its appearance, which visually enhances the premium position of Budweiser Budvar Premium Lager in Germany. In spite of the economic recession, Budweiser Budvar has increased its beer sales in Germany annually by more than 9%. The new bottle should help further advance the sales in the German gastronomic segment in the upcoming years.
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The Masné krámy restaurant is celebrating its two-year anniversary since re-opening
03.12.2009
On Saturday 5th December, the Masné krámy restaurant in České Budějovice is celebrating its two-year anniversary since re-opening. During that period, 2,930 hectolitres of beer have been drunk in the restaurant, 2,550 hectolitres out of which were Krausened Lager and 204,164 main courses as well as 59,802 servings of soups have been consumed.
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