Label protection as per place of origin
Protection of the indication of origin and protection of geographical indication relate by their nature to extraordinary products and food products produced in a precisely specified region or in a certain location from which they derive their names. The quality and properties of such products are characterized by features of the natural environment, composition of raw materials and the skills of local people.
Such an indication is particularly appreciated by the customer who can be certain that he/she has purchased an original product always produced in the same location and of the same quality. According to the Accession Agreement between the Czech Republic and the EU, the indications “Budweiser Beer” and “České Budějovice Beer” are officially protected in the territory of the Europan Union through the “Protected geographical indication” Institute.
Budweiser Beer also has a registered geographical indication or indication of origin for the terms, Budweiser Beer, České Budějovice Beer, Bud and others in more than 40 countries thoroughout the world that have instroduced registration principles for these indications, e.g. on the basis of the multi-lateral Lisboa Agreement, there are bilateral agreements which protect these indications through national legal regulations.
Today, the Budweiser Budvar brewery owns a large amount of intellectutal property in the form of registered trademarks, protected indications of origin, geographical indications and business names. The most well-known are Budweiser Budvar, Budweiser, Budvar, Bud and Budějovický Budvar. This fund is exclusively related to the location of origin. The brewery has atotal of 380 registered trademarks in more than 100 countries thoroughout the world.
