The Pardál brand
The 1st of March 2007 saw the launch of the new pale draught beer Pardál. The brand extends Budweiser Budvar’s existing product range, although it stands out thanks to its significantly different flavour dominated by stronger bitterness, which has been made to measure to please the taste buds of its consumers. The uniqueness of Pardál consists in the fact that the target group of customers took part in the development of the beer. More than 300 consumers participated in the three rounds of controlled tastings; the brewery technologist adjusted the taste, colour and other characteristics of the new beer according to their objections, which is so far an utterly unique procedure in the Czech Republic.
The South Bohemian market was the first market for Pardál to be introduced to in 2007. As its sales were successful, exceeding the former expectations three-fold, the decision was made to extend its sale over the whole of the Czech Republic. Since the beginning of 2008, Pardál has been available in retails and restaurants throughout the country. In comparison with the pale draught Budvar beer, Pardál is characterized by a higher fullness, stronger bitterness and its darker – amber – colour. Its alcohol content is 3.8% and its gravity is 9.7 % by weight.
Pardál is brewed using traditional quality materials – a mixture of Žatec (Saaz) hops, Moravian malt and water acquired from artesian wells. It reaches the market in two package formats – in 0.5 litre bottles and the traditional 50 litre KEG barrels.
For more information on the Pardál brand click on the product window or look at the web page www.pardal.cz.
Due to large interest from customers, Pardál’s co-makers met up for the second time in January 2009 to help create a new version of the popular beer intended for special occasions – 11° pale Pardál Echt.
