Multimedia Exposition - Plan

Budweiser Budvar‘s, Visitors Centre will be opened to the public in April 2005. The exposition "Story of Budweiser beer" vividly portrays the history of the brewing industry in České Budějovice. The tour starts with the projection of brewing inside a copper vessel then goes on with a virtual visit through geological layers of the artesian well.

The visitors start with the Historical Hall, where they are acquainted with the history of České Budějovice and brewing traditions. Then they continue to the Gothic-Renaissance Log Cabin, where the exposition of medieval brewing can be seen. The influence of technology on brewing is shown in the Age of Industry Hall. The subsequent hall - the 20th Century Hall is devoted to the modern history of brewing in České Budějovice. The exhibition ends with the presentation of Budweiser Budvar beer around the world and the humorous 3D movie connected with the origin of Budweiser Budvar beer.