Pale lager Budweiser Budvar B:ORIGINAL was awarded a “Trophée de reconnaissance de qualité” in France
The beer from Budweiser Budvar Brewery received yet another award for its quality. The council of the Jura department (France, Free County Region) awarded pale lager Budweiser Budvar B:ORIGINAL with a “Trophée de reconnaissance de qualité” (“Quality Recognition Prize”). The award was accepted by the brewery’s managing director Jiří Boček during the gala “Evening of foods with the European protected indications” in the town of Lons – le – Saunier on 18th December 2014. The event was attended by politicians, journalists, gastronomy specialists and products representatives from 6 countries (France, Belgium, Switzerland, Italy, Spain and the Czech Republic), along with Mr. Jean-Charles Arnaud, the chairman of the French National Institute for Supporting Foods with Protected Indications (INAO – l‘ Institut national de l’origine et de la qualité).
“We are honoured indeed that our beer was selected by the organisers for the prestigious club of the top-quality European foods. We received the quality award for the long-term compliance with the terms of the Protected Geographical Indication "Českobudějovické pivo" (Beer from Budweis), with the beer’s flavour qualities also playing a significant role for the selection. In every case, this constitutes a big commitment for the future,” says Budweiser Budvar’s managing director Jiří Boček. The Protected Geographical Indications (PGI) are particularly important for the consumers, as they guarantee that the purchased product had been manufactured in a specifically prescribed way, using precisely specified ingredients and within the determined geographical area, having the defined quality parameters. They therefore guarantee the real quality of foods, not a mere compliance with hygiene or health regulations.
The award “Trophée de reconnaissance de qualité” also consists of the invitation for Budvar lager to the 5th trade fair of foods with protected indications called “Grand marché AOC AOP IGP”, which takes place in the French town of Bourg en Bresse on 14th and 15th March. The purpose of the fair is to promote European protected foods by means of a gourmet weekend providing the opportunity to savour and buy quality foods in a typical ambience of a rural market (cheese, smoked meats, wine, poultry, mustard, nuts, chestnuts, olive oil, garlic and many more). The restaurant “La Brasserie des AOC” will see top head chefs prepare gourmet menus from European protected foods. A series of many supporting gastronomic events will also be part of the trade fair. Products with the PGI (Protected Geographical Indication), PDO (Protected Designation of Origin) and TSG (Traditional Speciality Guaranteed) will exclusively be sold here. In 2014, the fair was attended by France, Italy, Belgium, Spain and Switzerland - countries that have the most European protected indications. The year 2015 will see this elite society be joined by the Czech Republic.
Recently, the beer from Budweiser Budvar Brewery received its second quality award. Last December, pale lager Budweiser Budvar B:ORIGINAL was awarded the 2014 Annual Prize from the “Pivo, Bier & Ale” magazine for the long-term high quality of its beer.