Budweiser Budvar is launching a brand new mixed beverage from beer on the market
On 1st April 2013, Budweiser Budvar, N.C. is launching the sale of a brand new mixed beverage from beer called “PardáOVO bezové” around the whole of the Czech Republic.
“PardálOVO bezové combines the flavour and refreshing aroma of elder flower in a balanced way, at the same time not suppressing the distinct beer character and bitterness. Therefore we believe that PardálOVO will be well received not only by men but also by women. We anticipate selling at least 10,250 hectolitres of the product this year,” says Budweiser Budvar managing director Jiří Boček. The new beverage will be available for customers all over the Czech Republic as well as Slovakia in 0.5 litre cans and bottles. The drink is made from Pardál Echt Pale Lager and good quality syrup containing elder flower. The drink is free of chemical preserving agents and artificial colourings. The alcohol content is 2% and the energy content is 135 kJ/100 ml.
The development of the product began in the laboratory of Budweiser Budvar Brewery in September 2011. In October 2012, 120 consumers joined in the fine-tuning of the parameters of the new drink – for the first time including women as well. The next stage saw a further nearly 1,000 of their friends and family members take part. “The ‘Pardals’ opened their so far strictly male world to women as well, together fine-tuning a beverage that combines male bitterness with refreshing fruit flavour,” says the Pardál brand’s manager from Budweiser Budvar Alena Mazancová. “PardálOVO bezové” is therefore intended for both men and women and should harmoniously connect their often very different worlds. That is why its main message is: “We fine-tuned it in such a way so that we could both enjoy it”.