The Budweiser Budvar brand is going to support the “Okolo Třeboně” (“Around Třeboň”) festival
Within its marketing activities, Budweiser Budvar, N.C. has been supporting important cultural events, particularly in the Region of South Bohemia. For that reason the Budweiser Budvar trademark became the “Official beer of the “Okolo Třeboně” (“Around Třeboň”) festival” this year for the second time in a row. The festival is celebrating 20 years of its existence this year and is going to offer performances by the most interesting performers from its history as well as some new faces and newcomers.
“I am really pleased that the Budweiser Budvar trademark was the main partner and the Official beer of the ‘Okolo Třeboně’ festival last year and as well it is in this jubilee 20thyear, since a good festival deserves good beer. I believe a tradition is the best quality mark,“ says Pavel Barnáš, the founder and playwright of the “Okolo Třeboně” festival. “The programme promises very interesting performers and we believe that our beer only improves the visitors’ enjoyment,” adds Budweiser Budvar’s PR manager Petr Samec.
Budweiser Budvar has been supporting the cultural happening also by investing in other projects, this year e.g. The Theatre of South Bohemia, The Rose Feast and the International Musical Festival in Český Krumlov. The 5th rock festival “Budvar Fest” takes place on Saturday 18th June in České Budějovice. The Budweiser Budvar brand will also be the general partner of festivals Basinfirefest in Spálené Poříčí and Mighty Sounds in Tábor. Additionally, the traditional Day in Budvar will represent yet another important event with a various musical programme, taking place on the 10th September this year.