Budweiser Budvar has started up a new web presentation
Budweiser Budvar has started up a new presentation on its website www.budvar.cz. The brewery opted to follow the trend of new technologies enabling more and more sophisticated and attractive Internet communication. Regular Internet presentations have been slowly stepping back, being replaced by more exquisite and entertaining multimedia forms. Bringing a completely new concept of graphics processing, the modern image presentation www.budvar.cz is full of action, dynamics and emotion. Emphasis was placed on the structure and navigation to be simple, transparent and intuitive, so that a regular user can find the sought after information quickly and comfortably. The new presentation was designed particularly for the consumers and fans of Budweiser Budvar Premium Lager as well as new customers.
“The new web presentation aims to further Internet-boost the image of Budweiser Budvar trademark - the most precious thing we have. At the same time we would like to increase the visit rate of our website,” says Budweiser Budvar’s Internet communication manager Jakub Janoušek. The main target group are men aged 25-35 with medium to high qualifications who live a modern and active lifestyle and are interested in new technologies. “Therefore the website visitors will gain information on Budweiser Budvar Premium Lager in a catching way via 3D animation,” adds Jakub Janoušek. Besides the information on the brewing process as well as the ingredients used by Budweiser Budvar in brewing, the website also contains a subsection on the history and tradition of brewing in České Budějovice or even tips for the best restaurants offering Budweiser Budvar beer within the Czech Republic. The possibility to subscribe for information newsletters is yet another innovation. Miscellaneous competitions are going to continuously supplement the presentation. The first competition has started already, with the prize being 40 tickets for the concerts of Depeche Mode in Prague and Bratislava, which have Budweiser Budvar Premium Lager as their official beer. Effective 10th June, another competition is going to be on - this time the prize is the entrance passes for this year’s International Film Festival in Karlovy Vary, as Budweiser Budvar is going to be the partner of this important festival for the second time in a row.
The new website was created for Budweiser Budvar by Massimo Filippi Ltd, which is also going to provide the online activities besides being the administrator of www.budvar.cz for the brewery. The supervision will be provided by Kaspen advertising agency, which provides ATL activities for BBNC. The new presentation www.budvar.cz will be gradually replacing the activities on www.budvar.tv. Information on Budweiser Budvar Brewery, including the press release archive will remain at its original form; however, the presentation will be moved to www.budejovickybudvar.cz and will also be easily accessible from www.budvar.cz for anyone interested.
Budweiser Budvar, National Corporation
Budweiser Budvar, N.C. brewery has long been one of the most successful Czech foodstuff companies. Nearly half of its production is exported to more than 50 countries worldwide. Budweiser Budvar’s sales increased annually by 4.5 % in 2008, having reached the volume of 1,312,580 hectolitres of beer. The brewery’s 2007 gross profit annually grew by 13% onto the total of CZK 302 million. Since 1991, about CZK 3,500 million has been invested into the modernization and development of the brewery.