Budweiser Budvar’s Visitor Centre ready for the high season

5. 5. 2009 |

Budweiser Budvar’s Visitor Centre has long been concentrating on developing and providing full tourist services, particularly the tours of the brewery’s production premises and multimedia exposition “The story of the beer from Budweis”. Tasting non-pasteurised and unfiltered beer directly in the lager cellar makes the tour very attractive for visitors over 18 years of age. Besides Czech, the tour’s commentary can be provided in six world languages upon order. The customers are taken care of by a team of 12 tour-guides and 4 staff in the Visitor Centre’s reception.

The total of 43,262 visitors viewed the production premises of the brewery last year, which is a number comparable to the visit rate of the castles Třeboň or Zvíkov. Budweiser Budvar thus quite rightly belongs to the most attractive tourist destinations in the south of Bohemia. Out of over 70% of last year’s visitors were foreigners, most of them coming from German-speaking countries (42%), followed by English-speaking tourists (19%) and visitors from francophone countries (9%). Czech visitors who participated in the tours totalled to 28%. On a long-term basis, the interest in the tours has been rising; the 2002 number of visitors amounted to only about 21,000. 

“We very much appreciate the visitors’ interest in the brewing process of our beer. For that reason it is really our concern to provide them with the most accurate pieces of information as far as the technical point of view is concerned, presented at the same time in an interesting and appealing manner during the tour. This year’s tour commentary was therefore also approved of by our brewing master Adam Brož,” says Budweiser Budvar’s Gastro department’s manager Antonín Janský. This year’s tour-guide services will indeed gain more quality and expertness also due to the fact that the long-term manager of Budweiser Budvar’s quality management Jan Krátký is joining the tour-guide team.

A lot of interest was also shown in the multimedia exposition “The story of Budweiser Beer” last year, as 3,776 viewed it. The exposition was opened on the occasion of the brewery’s 110th anniversary of its origination in 2005, outlining in a comprehensible and entertaining way the history of brewing in České Budějovice.

Additionally, the Visitor Centre provides gastronomic services in the Budvar restaurant directly in the brewery’s premises and the Masné krámy restaurant as well as accommodation in the Malý pivovar hotel.

The Visitor Centre is open every day from 9 a.m. to 5 p.m. upon a previous mail or telephone order. Every working day (in the summer as well as at weekends) at 2 p.m. people can take part in a tour even without a previous booking. Further details on Budweiser Budvar tours can be found at http://www.budejovickybudvar.cz/en/

Brewery tours
The tours of the brewery’s brewing premises are led by professional tour-guides and available in Czech as well as six other world languages. Visitors can also taste non-pasteurised and unfiltered beer directly from a lager tank as a part of the tour, which lasts approximately 60 minutes and is suitable for groups of 8-50 people. The tour must be ordered in advance and takes place daily. Through their tour-guide, visitors can learn about the brewing secrets of Budweiser Budvar Premium Lager, which lies particularly in using top-quality raw materials (Moravian barley, Žatec hops and water from artesian wells) as well as thorough adhering to the traditional brewing procedure under the supervision of experienced maltsters.  

Multimedia exposition “The story of Budweiser Beer”
The multimedia exposition “The story Budweiser Beer” outlines the history of brewing in České Budějovice (Budweis) in a comprehensible and entertaining way. The history of both the town and the brewery comes to life on large screens, in holograms and during 3-D projections. Visitors virtually get to the depth of 300m below the ground in the crate of the logging lift. During the exposition, visitors will get to feel the atmosphere surrounding the town’s origination , they can have a look into the life of a medieval brewing house and they can experience Budweiser Budvar’s whole history as well as getting to know the background of the trademark disputes. The commentary is available in five languages. The tour lasts approximately 50 minutes and is suitable for groups of 8-24 people. The tour must be ordered in advance and takes place daily.

Budweiser Budvar, National Corporation
Budweiser Budvar, N.C. brewery has long been one of the most successful Czech foodstuff companies. Nearly half of its production is exported to more than 50 countries worldwide. Budweiser Budvar’s sales increased annually by 4.5 % in 2008, having reached the volume of 1,312,580 hectolitres of beer. The brewery’s 2007 gross profit annually grew by 13% onto the total of CZK 302 million. Since 1991, about CZK 3,500 million has been invested into the modernization and development of the brewery.

Media contact

Ing. Petr Samec Dr.


+420 387 705 284

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