The export of Budweiser Budvar Dark Lager is going to expand to other countries
The brewing of Budweiser Budvar Dark Lager began in 2004. The first exports went to Germany, Great Britain, Russia, Finland and Slovakia in 2005. As of 2008, dark Budvar was exported to as many as 21 countries and its export increased annually by about 5%. The dark lager makes an interesting addition to Budweiser Budvar’s product range, partaking in the total production by 2%, with the prime product being Budweiser Budvar Premium Lager.
Today, the first consignment of Budweiser Budvar Dark Lager in 96 kegs is being despatched to the Ukraine. “The sale of dark lager in the Ukraine increased annually by 40% last year, therefore our importer sees a great chance to successfully sell the dark lager in kegs. We consequently agreed on launching supplies,” says Budweiser Budvar export department’s manager, Renata Pánková.
During March, the first exports of the dark lager in history to Italy and Spain are going to take place as well, bottled in both cases. “Initially, we had not even considered selling the dark lager within the Mediterranean, since the market research shows that dark beer is not favoured very much in southern countries. Nonetheless, we were surprised by enormous success in Croatia and fairly large interest in Greece,” adds Renata Pánková. Over 2,000 hectolitres of Budweiser Budvar Dark Lager were sold in Croatia last year, which is nearly twice as much as in 2007, thus making Croatia the second most important export market for the dark lager. The largest demand was in Russia last year.
Budweiser Budvar, National Corporation
Budweiser Budvar, N.C. brewery has long been one of the most successful Czech foodstuff companies. Nearly half of its production is exported to more than 50 countries worldwide. Budweiser Budvar’s sales increased annually by 4.5 % in 2008, having reached the volume of 1,312,580 hectolitres of beer. The brewery’s 2007 gross profit annually grew by 13% onto the total of CZK 302 million. Since 1991, about CZK 3,500 million has been invested into the modernization and development of the brewery.