“Dobson’s Lager” is making its way from Budweiser Budvar to the customers
A demanding all day programme of a real brewing master awaited Iain Dobson during his visit to Budweiser Budvar. Together with Josef Tolar, Iain’s early morning saw him inspect individual stages of the brewing process, as he visited the cellars, brewing rooms or a so-called “hops room” as well as dealing with other everyday responsibilities of a maltster. Mr Dobson personally weighed the Žatec hops for brewing a batch of pale lager, subsequently putting these hops to the brewing pot. “We inspected Mr Dobson’s beer batch throughout the brewing process. Since our lager has a 90-day fermentation period, Dobson’s lager was mature no earlier than in mid-January this year,” says Josef Tolar, the now ex-Budweiser Budvar’s brewing master as well as the patron of Mr Dobson’s visit. “Dobson’s lager” was brewed in the brewing room on 2nd October. Subsequently the main fermentation took place, which finished on 14th October. The beer was then pumped over to the lager cellar, where it kept maturing until 26th January 2009 at 2oC. The following day a batch was drawn into half-litre bottles and put in 8-pack cartons, which are currently showing up at the counters of Czech shops. Customers will recognise the “Dobson’s lager” cartons by the date of durability, which is 27.7.2009. “Naturally, we have sent several cartons for tasting to Mr Dobson”, adds Mr Tolar.
About Iain Dobson
Iain W. Dobson was born in April 1938. He studied accounting. In 1974, he became the founder of the British consumer association called CAMRA (The Campaign for Real Ale). From 1981, he was in the position of managing director and secretary of this organization. He first visited the then-Czechoslovakia in 1984 as a part of the Čedok trip around Czechoslovakian breweries, where he was impressed by the miscellany of local beers. In 1987, he participated in the CAMRA’s campaign against the attempts of the Anheuser-Busch concern to take over Budweiser Budvar. Iain Dobson was awarded the MBE by Her Majesty the Queen for services to the brewing industry. At present he is retired, nonetheless is still taking an interest in the British and European brewing industries.
Budweiser Budvar, National Corporation
Budweiser Budvar, N.C. brewery has long been one of the most successful Czech foodstuff companies. Nearly half of its production is exported to more than 50 countries worldwide. Budweiser Budvar’s sales increased by 4,5% in 2008, having reached the volume of 1,313,000 hectolitres of beer. The brewery’s 2007 gross profit annually grew by 13% onto the total of CZK 302 million. Since 1991, about CZK 3,500 million has been invested into the modernization and development of the brewery.