Anheuser-Busch InBev and Carlsberg concerns sold 15 % more beer from Budweiser Budvar last year
At the beginning of 2007, Budweiser Budvar, N.C. entered into import contracts regarding beer sales and distribution with supranational brewing groups Anheuser-Busch InBev and Carlsberg Breweries A/S. In 2008, the business cooperation took place in seven countries. Anheuser-Busch InBev has been selling Budweiser Budvar Premium Lager within the USA whereas the Danish group Carlsberg has been handling the distribution in Bulgaria, Denmark, Finland, Croatia, Serbia and Sweden. Additionally, Carlsberg took over the sales of Budweiser Budvar beer also in Bosnia and Herzegovina in 2009.
“We are very satisfied with the results of the cooperation with the supranational brewing concerns. The seven countries our partners look after saw an overall year-on-year sales increase of Budweiser Budvar beer by 15.3 %,” says Budweiser Budvar’s export sales manager Renata Pánková. The 2008 export to these countries reached the total volume of 31,924 hectolitres of beer. “I most value the results on the largest markets of this group. The year-on-year sales increase in the USA amounted to 7 % along with even larger increase of 27 % in Croatia,” adds Renata Pánková. The pale lager shared approximately 86 % of the sold volume, being sold in the individual countries under the names of Budweiser Budvar, Budějovický Budvar or Czechvar. The sales of kegged lager rose the most dynamically, increasing by 20 % and sharing the whole of import by one quarter.
Since 2007, Budweiser Budvar has been the sole importer of Carlsberg imported lager within the Czech Republic. About 2,300 hectolitres of this beer was sold in 2008, which is three-fold of the 2007 volume.
Budweiser Budvar, National Corporation
Budweiser Budvar, N.C. brewery has long been one of the most successful Czech foodstuff companies. Nearly half of its production is exported to more than 50 countries worldwide. Budweiser Budvar’s sales increased annually by 4.5 % in 2008, having reached the volume of 1,312,580 hectolitres of beer. The brewery’s 2007 gross profit annually grew by 13% onto the total of CZK 302 million. Since 1991, about CZK 3,500 million has been invested into the modernization and development of the brewery.