The celebrations on the occasion of the 114th anniversary of Budweiser Budvar’s founding were attended by approximately 10,000 people
On Saturday 12th September, the premises of Budweiser Budvar, N.C. were home to the celebrations marking the 114th anniversary of the brewery’s founding. The whole-day event “A Day in Budvar” saw approximately 10,000 people touring the brewery’s premises. Traditionally, tours of the brewery’s production premises enjoyed a great interest with the expert commentary provided by professional tour guides. The visitors could learn about the breweries’ history as well as brewing technologies. The interest in the brewery’s tours surpasses the organizers’ expectations; therefore the number of tours was increased from the intended 24 onto 39 tours. The production premises were thus viewed by 1,950 visitors during the day. A further 1,050 people saw the multimedia exposition “The Story of the Beer from Budweis”. The entertainment programme accompanying the whole event was completed by concerts with performers of all genres taking turns. “Shortly after 10 a.m., brass music fans filled nearly 800 sitting places in the main Budvar stage area. Further hundreds more crowded the Pardál stage area, where heavier music was performed by different bands. The music genres changed gradually throughout the day. The whole-day programme climaxed with the concert of Petr Kolář’ and final fireworks,” says Budweiser Budvar’s PR manager Petr Samec.
“The general public’s interest was a pleasant surprise to us, as the brewery’s premises were filled the whole day long. Our thanks go out to all the people who came on Saturday as well as to more than 60 of our employees, who took part in the organization of the event,” adds Petr Samec.
The term “Budějovické pivo” or “Budweiser Beer” became the synonym for a tradition and long-term top quality. For as many as 111 years, the Budweiser Budvar Brewery has managed to carry on this tradition and spread the fame of its beer worldwide. As Budweiser Budvar’s direct predecessor, the Czech Joint-Stock Brewery brewed its first batch of a mere 200 hectolitres on 7th October 1895. These days, the annual production exceeds a million hectolitres, with nearly half of that being exported to 50 countries worldwide. Despite a massive rise in the production volume, the traditional quality and typical flavour of Budweiser Budvar beer still remains.
Budweiser Budvar’s origination. The town of České Budějovice was of mixed nationalities in the 19th century; nonetheless the economy was controlled by German-owned companies. Since the voting code at that time distinguished voters in accordance with their property and amount of tax paid, local Czechs had no representation at the Budějovice town hall, despite their numerical advantage. In order to break into the politics the Czechs had to strengthen their economic position, therefore some “Czech” companies originated in the last third of the 19th century, one of them being Budweiser Budvar’s’ direct predecessor, the Czech Joint-Stock Brewery. Its founding was mainly initiated by Czech brewers (e.g. August Zátka and many others). The day of the Czech Joint-Stock Brewery’s origination, thus the origination of Budweiser Budvar, is considered to be the 15th April 1895, when the Czech Joint-Stock Brewery’s shareholders general meeting took place, voting the first board of directors. The 7th October 1895 is seen as the next important date, as the first official batch of beer was brewed. By the end of 1896, the sale amounted to 51,100 hectolitres of beer.