Budweiser Budvar has prepared a special ice-hockey multipack as well as other extras for the occasion of the O2 ice-hockey major league’s beginning

Labels: Support
3. 9. 2009 | České Budějovice

Budweiser Budvar has launched a special ice-hockey pack of Budweiser Budvar Premium Lager on the occasion of this year’s beginning of the O2 ice-hockey major league. Containing eight 0.5 litre bottles, this multipack with its striking ice-hockey design should catch the eye of not only ice-hockey fans but also other consumers. The Budweiser Budvar trademark has been the partner of Czech ice-hockey since 2003 and this year will see it yet again carry the “Official Beer of the Ice-Hockey Major League” and the “Official Beer of Czech Ice-Hockey” titles.

“This year, the Budweiser Budvar trademark is entering its 7th season as partner of Czech ice-hockey. A special ice-hockey multipack of Budweiser Budvar Premium Lager has been launched on the occasion of the major league’s beginning. Furthermore, selected retail places are going to offer a special gift to go with the purchased multipack - one ice-hockey puck out of a 14-puck collection with major league clubs logos on,” explains Budweiser Budvar’s PR manager Petr Samec.

"The ice-hockey theme plays an important part in Budweiser Budvar trademark’s marketing communication; therefore ice-hockey fans will see several new extras this year as well,” says Budweiser Budvar’s brand manager Alena Manzancová. Besides drawing beer directly at ice-hockey stadiums and the special ice-hockey multipack, Budweiser Budvar is planning a better and more attractive “sequel” to the successful Budvar Baby project. “We have also made a new sponsor’s video spot, which will played during the ice-hockey TV broadcast as well as at stadiums throughout the matches. Besides that, new visuals of the print campaign have been prepared. At the same time, this year will see a bigger focus on internet communication, therefore a new slogan ‘Skate through www.budvar.cz‘  will replace the usual logo on the boards," adds Alena Mazancová.

Along with these activities, the traditional ice-hockey restaurants Budvar Arenas will do their bit with the Budvar Cup in table ice-hockey.  Budvar Arenas are specially adapted areas in selected restaurants within the whole of the Czech Republic. Each Budvar Arena has an ice-hockey table, with the floor under the table resembling the ice-hockey surface and the feeling is boosted by stylish decorative walls as well. Budvar arenas can be found not only in large towns and cities, such as Prague, Brno, České Budějovice, but also in many smaller towns such as Soběslav, Třebíč etc.

Media contact

Ing. Petr Samec Dr.


+420 387 705 284

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