The new Pardál beer wants to make a breakthrough nationwide
The Pardál beer extended Budweiser Budvar product range in March last year; however it was only sold around the south of Bohemia. Its sales were very successful, surpassing the brewery’s original anticipation threefold. “We sold more than 76,000 hectolitres in Southern Bohemia in 2007,” says Budweiser Budvar’s business manager Robert Chrt. About 74% of this volume was sold in bottles; the rest was sold in kegs. “Pardál’s flavour and other qualities are significantly different from other products of the existing product range and chiefly addresses completely new customers, therefore consumers of our competitors’ beers. We believe that due to its taste qualities, Pardál will break through nationwide as well,” adds Robert Chrt. In 2008, Pardál’s sales should reach a volume of 150,000 hectolitres within the whole republic. “Considering the anticipated stagnation of the Czech beer market, Pardál will have to fight hard for every hectolitre,” concludes Robert Chrt.
Compared to Budweiser Budvar beer, the pale draught beer Pardál is characterized by greater fullness, higher bitterness and darker, amber colour. The alcohol content is 3,8% and grading 9,7%. What is particularly interesting is the fact that the beer was developed through an active participation by those who were going to consume it, since more than 300 consumers took part in three rounds of organized tasting. The production engineer subsequently took their comments into consideration and “tuned” the flavour, colour and other qualities of the new beer, making this procedure completely unique in the Czech Republic.
The Pardál beer is brewed using traditional top-quality ingredients and water drawn from artesian wells. It will be sold in the market in two types of packaging – 0.5 litre bottles and traditional 50 litre KEG barrels. The price of the new beer could range from CZK 14 to CZK 16 for half a litre of drawn beer. The basic price in chains should range from around CZK 7.50 per 0.5 litre bottle; however prices in individual selling places could differ.
Budweiser Budvar, National Corporation
Budweiser Budvar, N.C. brewery has long been one of the most successful Czech foodstuff companies. Nearly half of its production is exported to more than 50 countries worldwide. Budweiser Budvar’s sales increased by 9% in 2007, having reached the volume of 1,253,000 hectolitres of beer. The brewery’s gross profit in 2006 annually grew by 15% onto the total of CZK 267.2 million. Budweiser Budvar keeps improving the quality of its production capacity. Since 1991, roughly CZK 3,000 million have been invested into the modernization and development of the brewery.