The new Pardál beer has gone nation-wide
The Pardál beer is brewed using traditional top-quality ingredients and water drawn from, artesian wells. What is particularly interesting is the fact that the beer was developed through an active participation by those who were going to consume it, since more than 300 consumers took part in three rounds of organized tasting. The production engineer subsequently took their comments into consideration and “tuned” the flavour, colour and other qualities of the new beer, making this procedure completely unique in the Czech Republic. Pardál’s development began in 2005 and the beer was launched on the local market in the Region of South Bohemia on 1st March 2007.
“The decision to extend Pardál’s sale nation-wide is mainly a result of massive acceptance by our customers in the Region of South Bohemia, where the distribution started in the spring of 2007. Pardál appealed to customers very much and its 2007 sale results surpassed our expectations,” says Budweiser Budvar’s business manager Robert Chrt. “Having launched the Pardál beer we entered a completely new customer segment, where we didn’t have any products before. Now our product range includes a premium TOP trademark Budweiser Budvar and a good-quality trademark of the middle price segment. Pardál’s flavour and other qualities are distinctively different from the existing products we offer. We have already found out that the beer addresses quite new customers, therefore consumers of competition’s beers, which was our initial objective,” adds Robert Chrt. “At present our Pardál beer is available at some retail chains and our offer is also gradually extending to some independent and gastronomic facilities all around the Czech Republic,” Martin Horejš, Budweiser Budvar’s domestic sales manager comments upon the recent development.
Compared to Budweiser Budvar beer, the pale draught beer Pardál is characterized by greater fullness, higher bitterness and darker, amber colour. The alcohol content is 3,8% and grading 9,7%. Pardál is sold in two types of packaging – 0.5 litre bottles and traditional 50 litre KEG barrels. The price of the new beer could range from CZK 14 to CZK 16 for half a litre of drawn beer. The basic price in chains should range from around CZK 7.50 per 0.5 litre bottle; however prices in individual selling places could differ. Further information on the Pardál beer, its 2007 sale results, intended advertising campaign and business strategy for 2008 will be made public on a press conference, which takes place on 31st January 2008 in České Budějovice.
Budweiser Budvar, National Corporation
Budweiser Budvar, N.C. brewery has long been one of the most successful Czech foodstuff companies. Nearly half of its production is exported to more than 50 countries worldwide. Budweiser Budvar’s sales increased by 9% in 2007, having reached the volume of 1,253,000 hectolitres of beer. The brewery’s gross profit in 2006 annually grew by 15% onto the total of CZK 267.2 million. Budweiser Budvar N.C. keeps improving the quality of its production capacity. Since 1991, roughly CZK 3,000 million have been invested into the modernization and development of the brewery.