The Court in Luxembourg accepted Budweiser Budvar’s argumentation
We welcome the court’s ruling, as the court has recognized our arguments and cancelled the registration of the BUD communitarian trademarks. The court’s ruling strengthens Budweiser Budvar’s trademark position in the EU countries,” says Budweiser Budvar’s PR manager Petr Samec. The legal stability of the environment for the progression of Budvar’s business activities in the individual EU countries will now increase. “Had the BUD communitarian trademarks been registered, it could increase the number of disputes within the individual EU countries in the future,” adds Budweiser Budvar’s lawyer Helena Lejtnarová, since some countries have the “BUD” designation protected as a geographical indication or a trademark in favour of Budweiser Budvar.
The court’s ruling can be appealed against within two months.
Some time ago, the registration of the “Budweiser” communitarian trademark applied for by the Anheuser-Busch Company in class 32 (beer) was rejected as well based upon similar reasoning.
Between 2000 and 2007, the total of 111 law-suits and administrative procedures contested by Budweiser Budvar in the field of trademarks were finalised, 80 of them in favour of Budweiser Budvar and 5 of them ended in a stalemate.