A newcomer from Budweiser Budvar: alcohol-free beer in kegs

Labels: NewsInnovation
2. 4. 2008 | České Budějovice

“Launching the keg alcohol-free beer is our response to the dynamic demand increase for our alcohol-free beer in the last two years. In the Czech Republic, 10,207 hectolitres of alcohol-free beer were sold in 2005 as opposed to 18,817 hectolitres in 2007. Last year, the annual increase of its sale reached 31%,” says Budweiser Budvar’s domestic sales manager, Martin Horejš. “With this novelty, we are going along with our customers’ desire. We anticipate our drawn alcohol-free beer will increase this year’s sales,” adds Horejš.

The alcohol-free beer is primarily designed for drivers. On the other hand, it is also a good beverage for those who watch their body weight, since it has very low calorie content - only about a third of regular lager’s calorie content.

Brewing the tasteful alcohol-free beer is relatively difficult and cannot go without strict adherence to technologic discipline and long-term experience. The fact that Budweiser Budvar’s brew master Josef Tolar was a part of the 1975 team which created the first alcohol-free beer in then Czechoslovakia also guarantees the quality and flavour of Budweiser Budvar alcohol-free beer. The beer is made from top-quality raw materials and Žatec (Saaz) hops puts the finishing touches to its flavour and aroma. 

Media contact

Ing. Petr Samec Dr.

Spokesperson

+420 387 705 284

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