Budweiser Budvar visited by almost 50,000 tourists last year

22. 4. 2008 | České Budějovice

Budweiser Budvar NC has also lately been concentrating on extending its complex tourist services. Budweiser Budvar’s Visitor’s Centre provides entertainment as well as education during the tours of the brewery’s brewing premises or a multimedia exposition concerning the history of brewing. Additionally, the brewery runs several restaurants where the guests can savour some specialities of Czech and international cuisines besides the perfectly treated beer. The range of services is completed by the “Malý pivovar” hotel, which is available for congresses as well.

A record amount of visitors took part in the tours of the brewery last year. The number reached 48,156 visitors, which is 22.8% more than the year before. The interest in tours has been rising in the long term - there were about 21,000 visitors in 2002. The tours are led by professional tour guides and available in Czech as well as five other languages. Visitors older than 18 years of age can also taste the non-pasteurised and non-filtered beer directly from a lager tank as a part of the tour.

What has had a successful year as well is the multimedia exposition is “The tale of beer from Budweis”, which was opened on the occasion of the brewery’s 110th anniversary of its origination on 15th April 2005. In a comprehensible and entertaining way, the exposition outlines the history of brewing in České Budějovice. 4,317 people became familiar with “The tale of beer from Budweis” in 2007, which means an annual increase of 16%.

Last year’s tourists came from all continents. “The grandson of August Zátka, who now lives in Canada, was perhaps the most interesting visitor. When he saw his grandfather’s hologram in the exposition, he was excited,” says Budweiser Budvar’s Gastro department’s manager, Antonín Janský (note - August Zátka was one of the pivotal initiators of founding the Czech Joint Stock Brewery, today’s Budweiser Budvar). Tourists from German-speaking countries, especially from Germany and Austria had the largest share of the overall visit rate, which was 48%. “Tourists from German-speaking countries generally turn up in large organized groups, as opposed to the Czechs, who prefer rather individual tourism” further specifies Janský. Domestic visitors participated in last year’s visit rate by 20% followed by tourists from English speaking countries with their 19.4%. Every tenth visitor of the brewery came from France. 16% of the visitors were made up by students from around the world, despite the fact that they cannot take advantage of the beer tasting in the lager cellar due to their age.

The brewery is open to visitors every day from 9 a.m. to 4 p.m. upon a previous mail or telephone order. Every working day (in the summer as well as at weekends) at 2 p.m. people can take part in a tour even without a previous booking. Further details on Budweiser Budvar tours can be found at http://www.budejovickybudvar.cz   

Budweiser Budvar National Corporation
Budweiser Budvar N.C. brewery has long been one of the most successful Czech foodstuff companies. Nearly half of its production is exported to more than 50 countries worldwide. Budweiser Budvar’s sales increased by 9% in 2007, having reached the volume of 1,253,000 hectolitres of beer. The brewery’s gross profit in 2006 annually grew by 15% onto the total of CZK 267.2 million. Since 1991, roughly CZK 3,000 million has been invested into the modernization and development of the brewery.

Brewery tours
The tours of the brewery brewing premises are led by professional tour guides and available in Czech as well as five other languages. Visitors can also taste the non-pasteurised and non-filtered beer directly from a lager tank as a part of the tour, which lasts approximately 60 minutes and is suitable for groups of 8-50 people. The tour must be ordered in advance and takes place daily. Through their tour guide, visitors can learn about the brewing secrets of Budweiser Budvar Original Lager, which lies particularly in using raw materials of top quality (Moravian barley, Žatec hops and water from artesian wells) as well as thorough adhering to the traditional brewing procedure under the supervision of experienced maltsters.  

Multimedia exposition “The tale of beer from Budweis”
The multimedia exposition “The tale of beer from Budweis” outlines the history of brewing in České Budějovice (Budweis) in a comprehensible and entertaining way. The history of both the town and the brewery comes to life on large screens, in holograms and during 3-D projections. Visitors virtually get to the depth of 300m below the ground in the crate of the logging lift. During the exposition, visitors will get to feel the atmosphere surrounding the towns origination , they can have a look into the life of a medieval brewing house and they can experience Budweiser Budvar’s whole history as well as getting to know the background of the trademark disputes. The commentary is available in five languages. The tour lasts approximately 50 minutes and is suitable for groups of 8-24 people. The tour must be ordered in advance and takes place daily.

Media contact

Ing. Petr Samec Dr.

Spokesperson

+420 387 705 284

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