Budweiser Budvar Dark Lager celebrated its “birthday” with substantial increase in sales
Exactly four years ago on 28th April 2004, Budweiser Budvar N.C. extended its product range with Budweiser Budvar Dark Lager. This premium dark lager with a mildly bitter caramel flavour gained itself quite a lot of followers within a relatively short time, which is reflected by the sales increase. Last year Budweiser Budvar sold 29,616 hectolitres of the dark lager, which is almost 42% more than the previous year. Its domestic sales reached the volume of 11,728 hectolitres, which means an annual increase of 7.1%.
A substantial rise was also accomplished abroad where Budweiser Budvar Dark Lager’s 2007 sales reached 17,887 hectolitres, which is 80.1% more than the year before. Russia was the key export market as 6,000 hectolitres of dark Budvar were sold there, meaning an annual increase of 66.2.%. Great Britain, Germany, Finland and Slovakia are amongst the other important export markets. “What we really appreciate are the Croatian results. The southern countries do not generally favour dark beer, nonetheless Budweiser Budvar Dark Lager has been doing surprisingly well in Croatia, making it the sixth export country of the dark lager. It participated in our overall sales by 22%,” says Budweiser Budvar’s export sales manager Renata Pánková. Budweiser Budvar Dark Lager was exported to eighteen countries last year, with the number of export territory increasing by five. The furthest country was Vietnam.
Within the four years of its existence, the dark lager was granted several awards for its quality and original flavour in the Czech Republic as well as abroad, with the most prestigious being the World’s Best Lager awarded in 2007 in the international contest of the British beer magazine “Beers of the World. In the same year, the dark lager came second in the Beer Friend Association’s contest “Dark Beer of the Year” and was granted a silver medal in the category “Dark Lager” from an expert panel within the Žatec Final Harvest Celebrations. In 2006, Budweiser Budvar Dark Lager was awarded a silver medal in the international quality contest organized by the Belgian International Institute for Quality Selections and the “Dark Beer of the Year” title in the Czech Republic organized by the Beer Friend Association. In 2005, the panel of the oldest London beer festival called “The London Drinkers’ Beer and Cider Festival“ awarded Budweiser Budvar Dark Lager with the “Best imported beer“ title.
Budweiser Budvar Dark Lager has an alcohol content of 4.7% vol. It is brewed in the same manner as the pale lager, using the whole Žatec hops and pure water from 300m deep artesian wells. The difference lies in the use of four types of barley: Czech, Munich, caramel and roasted. Unlike most of the other dark lagers on the Czech markets, Budweiser Budvar Dark Lager’s flavour is not dominated by sweetness, since its flavour is mildly bitter with a caramel accent. Its other features are a distinctly dark colour, a very thick and lasting head and a delicate aroma of roasted malt. The dark lager is supplied in kegs as well as bottles.