Budweiser Budvar has sold over a million hectolitres of beer

6. 10. 2008 | České Budějovice

On Tuesday 30th September, Budweiser Budvar N.C. Budweiser Budvar surpassed the target limit of a million hectolitres sold in one calendar year. Beating the limit earlier than the previous year was already indicated by the first half-year’s results, as Budweiser Budvar sold a total of 639,190 hectolitres of beer in the first six months of 2008, which is 4.7% more than in the same period of 2007. The first half-year increase was chiefly made by domestic sales, which noted a year-to-year rise by 8.3%. The export went up by 0.6% in the first six months.

“Launching a nationwide distribution of the Pardál brand at the beginning of the year has had a positive influence on this year’s sales. Despite being a completely unknown brand for many consumers, it has quickly accomplished an interesting market share. Nonetheless, Budweiser Budvar Premium Lager remains the best-selling brand from our product range,” says Budweiser Budvar’s business manager.

During the last four years, Budweiser Budvar has been cutting down the time of reaching the magical volume of 1 million hectolitres sold. While this limit was reached on 2nd October in 2005, 2006 saw it on 16th November, last year it was on 17th October and finally this year the limit was surpassed no later than on 30th September.

Throughout its history, Budweiser Budvar crossed the annual sales limit of a million hectolitres in 1996 for the first time, having sold a total of 1,025,811 hectolitres and accomplishing the magical number on 20th December. It is worth mentioning that the brewery has sold a total of 39.8 million hectolitres of beer in 113 years of its existence. At the very beginning, it took Budweiser Budvar 13 years to brew its fist million hectolitres - exactly from 1895 - 1908.
 

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