Budweiser Budvar has started exporting to Kyrgyzstan today
The first consignment of beer has been dispatched from Budweiser Budvar Brewery to Kyrgyzstan today. Two heat-insulated containers with 180 hectolitres of bottled Budweiser Budvar Premium Lager are making for the capital of Bishkek (formerly Frunze). The consignment contains cartons of 0.5 and 0.33 litre bottles. The shipping is going to take about 14 days, thus enabling the Kyrgyz customers to buy their first bottles just before the New Year’s Eve.
Czech products, beer in particular, have a good reputation in all former USSR countries. “Despite the Kyrgyz market being small, it has been dynamically growing during the last years. The beer consumption should triple there by 2013. Furthermore, approximately 70% of the consumption goes to imported beer,” says Budweiser Budvar’s export manager for Asia, Tomáš Bártů. Budweiser Budvar Premium Lager will retail at KGS 70 - 90 (about CZK 35 - 45). "The price is approximately double what regular beers on the local market are sold for,” adds Bártů. Bottled Budweiser Budvar will be sold at selected restaurants in larger towns as well.